Vernast — Commercial · Moisture control case study by Verge Media
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Commercial · Moisture control

Vernast

Exclusive clients and new employees through Verge Media.

35+exclusive inquiries / mo
34%conversion rate
83applications / mo
€70Kpipeline in a day
The situation

Great work.
The wrong leads.

Vernast is a Flemish specialist in moisture control, painting and building drying — growing fast across Flanders, with the Netherlands and Spain next.

The work was never the problem. The way clients came in was.

The same lead — sold to five competitors at once.

Low close rates. Every quote a race to the bottom.

Price-shoppers, hunting only for the cheapest option.

Growth was capped — not by skill, but by the channel.

The turning point

So we built them a
system they own.

Instead of renting leads shared with five rivals, Vernast got their own acquisition engine — engineered around one outcome: exclusive, qualified clients who are ready to buy. Four parts, working as one.

01

Paid social

Facebook & Instagram ads that generate moisture and painting inquiries — earning trust from the first touch.

02

Search intent

Google Ads that capture high-intent prospects the exact moment they start looking.

03

Recruitment

Region-wide hiring campaigns, so the team could grow as fast as the demand.

04

Sales coaching

Aligning marketing and sales — supporting the team to convert more of those leads into booked jobs.

With lead platforms, leads are sometimes sent to five parties at once. Through Verge Media, we get exclusive leads.

Mikail — Founder, Vernast

Impact

Five outcomes that moved the needle.

Quality & exclusivity

Superior ROI

Employer branding

Scalable growth

Sales optimization

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