Tim Torfs — Wellness · Weight Loss case study by Verge Media
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Wellness · Weight Loss

Tim Torfs

A steady stream of exclusive clients through Verge Media.

682+inquiries generated
6 moto a full pipeline
40+locations
100K+clients helped
The situation

A trusted name.
Dead channels.

Since 2003, Instituut Tim Torfs has helped people lose weight and live healthier — a concept now trusted across Belgium, Luxembourg and the Netherlands. More than 40 locations. Over 15,000 satisfied clients in Belgium and more than 85,000 in the Netherlands.

But last year the practice slowed. The ads still ran — booklets, flyers, the same traditional print channels — yet the inquiries thinned out. Growth had stalled, and no amount of paper was turning it around.

Booklets and flyers — money out, silence back.

A trusted concept, invisible where clients actually search.

Ad spend running with nothing to measure it against.

Growth was capped — not by the method, but by the channel.

The turning point

So we built them a
system they own.

We replaced print with a performance engine — city-by-city campaigns across Limburg that put Tim Torfs in front of the right people, then scaled the spend as the results proved out.

01

Paid social

Facebook & Instagram ads that put the program in front of people ready to change — earning trust from the first touch.

02

City campaigns

Separate, localized campaigns for each city across Limburg, so every ad speaks to its own market.

03

Scaled spend

Ad budget increased step by step as results proved out — more reach, more inquiries, compounding month over month.

04

Brand awareness

A rising local profile that makes Tim Torfs the name people recognize the moment they decide to act.

After a strategy call with the Verge Media team, the results started coming in right away. Nearly a year on, we're seeing a constant stream of new leads and my practice is running at full speed again.

Tim Torfs — Founder, Instituut Tim Torfs

Impact

Five outcomes that moved the needle.

Steady lead flow

Superior ROI

Brand awareness

Scalable growth

Local dominance

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