Lignaverda
The right hire and real reach for their mission — through Verge Media.
Vital work.
The missing hire.
Lignaverda is a non-profit reforesting degraded, desertifying land across the African Sahel. Founded in 2007 by Werner Sels and Wim Jacobs, they've planted trees in Burkina Faso since 2010 — building nearly 10,000 hectares of new agroforest by 2017 and proving the concept works.
But for six months they'd hunted for the right sales representative — someone who fit both the company and its ambitions — and come up empty. Awareness, Kadoboom sales and B2B funding were all capped by the people and channels they could actually reach.
Six months hunting for one sales rep — and no one who fit.
The right profile existed. Their reach didn't.
Awareness and donations stuck to the same small circle.
Growth was capped — not by mission, but by the channel.
So we built them a
system they own.
One social-first engine to hire the right people, sell the mission, and open doors to serious funding — all under Lignaverda's own control.
Paid social
Facebook & Instagram ads that put the mission in front of the right people — earning trust from the first touch.
Recruitment
A targeted social campaign that found the perfect sales rep in 30 days, after six months of dead ends.
Kadoboom
Gift-a-tree turned into a real sales channel — 60,000+ trees planted through social campaigns and counting.
B2B strategy
Outreach built to attract funding and serious investors for the next stage of growth.
We'd spent six months looking for the right sales rep and come up empty. Verge Media found the perfect fit in thirty days — someone who shares our mission, not just the job. They've become a real partner in how we grow.
Werner Sels — Co-Founder, Lignaverda
Five outcomes that moved the needle.
The right hire
Employer branding
Brand awareness
Scalable growth
Sales optimization
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