Amaru Homes — Real Estate · Spain case study by Verge Media
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Real Estate · Spain

Amaru Homes

Exclusive buyer inquiries and real momentum through Verge Media.

78inquiries in month one
€14cost per lead
1,900+listings in portfolio
The situation

1,900 listings.
No pipeline.

Amaru Homes is a brand-new real estate agency built to conquer the Spanish property market. Led by Gilian, a seasoned entrepreneur with a strong background in sales and communication, the agency set out to win real market share — not just by offering the best properties at the best prices, but by giving buyers a genuinely premium experience.

With over 1,900 properties in portfolio, the ambition was there. The pipeline wasn't. In one of Europe's most crowded property markets, a new name had no inbound, no reputation, and no way to stand out from agencies selling the exact same listings.

Brand new — no reputation, no inbound, no pipeline.

A crowded Spanish market where everyone lists the same properties.

Buyers comparing on price alone, agency after agency.

Growth was capped — not by inventory, but by the lack of demand.

The turning point

So we built them a
system they own.

We started with the market itself — research, competitor analysis and trend tracking — then built a marketing machine engineered to turn Spanish property buyers into exclusive, high-intent inquiries.

01

Market research

Deep market research, competitor analysis and trend tracking to build a plan that fits exactly what Spanish buyers want.

02

Paid social

Facebook & Instagram ads that generate qualified buyer inquiries — earning trust from the first touch.

03

Lead engine

Strategically structured campaigns that filled the pipeline from month one and fed the first sales straight into the funnel.

04

Data & scaling

Collecting performance data to sharpen targeting and scale the ad budget as demand compounds.

We launched with Verge Media and the pipeline filled almost immediately — 78 inquiries in our first month at just €14 each. They understood the Spanish market before they spent a single euro, and it showed in every result.

Gilian — Founder, Amaru Homes

Impact

Four outcomes that moved the needle.

Quality & exclusivity

Superior ROI

Scalable growth

Sales optimization

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